The Moose That Roared: The Story of Jay Ward, Bill Scott, a by Keith Scott

By Keith Scott

Publish 12 months note: First released in July twenty first 2000
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For these folks who love The Rocky and Bullwinkle express, those names conjure up stories of a few of the wittiest, such a lot encouraged, and relentlessly hilarious half-hours of animation ever produced. there has been one of those gleeful magic to the exhibits, a cumulative pleasure that transcended the crude animation and sometimes muddy sound, and it's this caliber that was once the essence of the mythical Jay Ward and invoice Scott.

Jay Ward used to be the really good visionary, the outrageous showman who lobbied Washington for statehood for Moosylvania, and invited the click to a picnic at the ground of the Plaza Hotel's august Grand Ballroom. invoice Scott was once the genial, outstanding head author, coproducer, and all-purpose inventive whirlwind, usually defined because the "soul" of the indicates. in truth, Scott even supplied the voices for many of the big name characters, giving existence to Bullwinkle J. Moose, Mr. Peabody, Dudley Do-Right, and George of the Jungle. From their tiny, oddball animation studio, Jay Ward Productions, they created one of the most memorable animation of all time, and gave delivery to a relations of characters whose timeless acceptance has solid them endlessly into the popular culture firmament. With their distinctively unorthodox, artist-friendly philosophy, Ward and Scott attracted the most proficient writers and voice actors within the undefined, and for a time, Jay Ward Productions used to be one of those Camelot of cartoons. Now, via particular interviews with invoice Scott, Tiffany Ward, June Foray, and dozens of others in detail concerned with the Ward epoch, in addition to entry to unique scripts, paintings, tale notes, letters, and memos, Keith Scott has created the definitive background of Jay Ward Productions, together with episode publications and voice credit for the entire Jay Ward cartoons.

From the 1st "Hey Rocky, watch me pull a rabbit out of a hat!" to the final "Watch out for that tree!" this isn't merely the list of a mythical bankruptcy in animation historical past, but additionally the tale of a unprecedented and magical dating among artists who have been wildly, exuberantly sooner than their time, and the interesting tale of the fight to carry their imaginative and prescient of undesirable puns and speaking animals to unforgettable existence.

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We really had no expectations of making any money on the DVD. And when it just blew off of the shelves, we realized that something very special had happened. The DVD was a great marketing platform for season 2, but it was also a remarkable way to monetize a show early in its life span. But it’s important not to allow the business side of things to drive the creative side. At the end of the day we have to have passion for the shows we produce, and produce them even if we are unsure whether they will have ancillary value.

Of course, not everyone is going to buy every movie. It’s about getting the right mix of transactions, both rentals and sell-through. Apple has moved aggressively into cloud computing, and it opted not to plug into UltraViolet. Is that a serious challenge, or do you think Apple has done itself a disservice? Richard Berger, Sony Pictures / 45 Apple is not currently a member of the DECE consortium, but membership is open, and Apple can always join any time they want to. UltraViolet has just launched.

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