By Paddy Moogan
"Paddy's hyperlink construction ebook integrates historical past, conception, and perform to provide a compilation of easy principles and actionable hyperlink construction assistance. As the most effective SEOs within the undefined, Paddy deals reliable wisdom and years of first-hand adventure that may be used to develop your online business. better of all, in the course of the booklet, Paddy emphasizes the significance of the human aspect and authentically construction relationships to make hyperlink development a hit. I'd hugely suggest Paddys publication as a source for development your small business on-line and as required analyzing in your inner advertising team."
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Extra info for The Link Building Book
There are a few principles that I think are worth bearing in mind when it comes to selling a link building campaign: ★ Identify the business goals and how link building will help reach these ★ Don’t focus on the links, focus on the goals ★ Speak the language of the potential client ★ Identify early what your contact cares about ★ Try to avoid selling one-off pieces of work – focus on long-term You’ll notice that these aren’t necessarily just applicable to selling a link building campaign; they can apply to selling just about anything.
This leads us nicely into the third area. Find opportunities This is where link profile analysis can be truly actionable. Most of the opportunities will lie in doing analysis on a competitor’s link profile, but there are also some opportunities to be found by looking at your own, one example being looking for links that are pointing at broken pages which you can try and fix or realign. However, most of the time you will be able to find bigger opportunities by looking at the link profiles of your competitors.
They can then decide how much link equity to pass across that link. e. in the body, footer, sidebar etc ★ Font size / colour of the link ★ If the link is within a list, and the position within that list ★ If the link is text or an image, if it is an image, how big that image is ★ Number of words used as the anchor tex 39 Copyright © 2013 Link Building Book There are more, and we’ll look at a few in more details below. Here is the basic anatomy of a link: URL The most important part of a link is the URL that is contained within it.