The Arab Executive by Farid A. Muna (auth.)

By Farid A. Muna (auth.)

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Executives saw themselves as the crucial link between their organization and its community. This role includes public relations activities such as enhancement of company reputation and standing, and official representation of the organization in the community. 56) 'spokesman', 'liaison', and 'figurehead' roles. Of course, these are the roles which provide unique opportunities to the effective executive who turns these obligations to his advantage. It is quite likely that most of the above activities are performed by chief executives from all parts ofthe world.

More 18 THE ARAB EXECUTIVE recently, the Arabs have used their enormous oil and monetary resources to apply pressure on some of the major world powers in order to reach an 'equitable' solution to the Palestinian problem. While gaining improved recognition of the existence of the problem, it is not yet clear how successful this pressure will be. lbe Discovery and Exploitation of Petroleum The discovery of oil may well prove to be a major turning point in the history of the Arabs. Although oil was discovered and exploited as early as the 1920s in Iraq, and during the 1930s and 1940s in the Arabian peninsula, the greatest impact on the economic, political, and social spheres of the oil-producing countries began in the 1960s.

9. MacDonald (1965), The League of Arab States, pp. 284-6. 10. Hitti (1970), p. 44. 24 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. THE ARAB EXECUTIVE Lewis (1970), The Arabs in History, pp. 34-5. Rodinson (1974), Islam and Capitalism, pp. 12-19 and passim. Hitti (1970), pp. 343-9. Lewis (1970), pp. 157-8; see also Hitti (1970), pp. 728-9. Hitti (1970), p. 728. Sharjah Group Company Annual Report, 1977. For a recent article on this company, see International Management, vol.

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