Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller

By Geoffrey Miller

A prime evolutionary psychologist probes the hidden instincts in the back of our operating, procuring, and spending

Evolutionary psychology-the compelling technology of human nature-has clarified the prehistoric origins of human habit and motivated many fields starting from economics to non-public relationships. In Spent Geoffrey Miller applies this innovative science's rules to a brand new area: the sensual wonderland of promoting and standing looking that we name American buyer tradition. beginning with the fundamental suggestion that the products and companies we purchase unconsciously market it our organic strength as buddies and buddies, Miller examines the hidden elements that dictate our offerings in every thing from lipstick to vehicles, from the magazines we learn to the track we take heed to. With humor and perception, Miller analyzes an array of product offerings and deciphers what our judgements say approximately ourselves, giving us entry to a brand new means of understanding-and improving-our behaviors. Like Freakonomics or The Tipping aspect, Spent is a daring and revelatory ebook that illuminates the unseen common sense at the back of the chaos of consumerism and indicates new methods we will be able to turn into happier shoppers and extra dependable citizens.

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5-inch, 640-by-480-pixel color screen can display MPEG-4 movies, TV shows, and games. It can play music, podca,ts, or audiobooks for about forty hours on one charge of its lithium ion battery. 99 songs dovvnloaded from iTunes, the iPod's total cost would be $40,000. The iPod is not a typical example of "conspicuous consumption" in Thorstein Veblen's sense, as it is an affordable little that sells by the millions. However, it does demonstrate that the two aspects of consumer narcissism are often at work even in products that are not ostentatious or exclusive.

99 songs dovvnloaded from iTunes, the iPod's total cost would be $40,000. The iPod is not a typical example of "conspicuous consumption" in Thorstein Veblen's sense, as it is an affordable little that sells by the millions. However, it does demonstrate that the two aspects of consumer narcissism are often at work even in products that are not ostentatious or exclusive. First, iPods display coolness, status, and wealth through their sleek deSign, brand recognition, and moderately high cost (relative to a typical teenager's allowance).

Indi· vidual differences in kindness and agreeableness are substantial, stable, and highly predictive of altruistic behavior across many domains, so differences in moral status exist. So, here again, when we speak of buying products to display our status. we really mean buying products to display the fact that our physical, mental, or moral traits are superior to those of other people in some comparison group< Like "wealth;' "status" boils down to a type of superiority with regard to some set of individual-differences dimensions that have already been noted, judged, and validated byothers< 'Taste" admits an even broader diversity of interpretations, as one person's elegance is often another person's kitsch.

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