New Brainstorming Principles (creativity) by John R.Rossiter, Gary L.Lilien

By John R.Rossiter, Gary L.Lilien

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Living in today’s uncertain if not chaotic times means we are having to make changes in our work, homes and lifestyles whether we like it or not. Bottom-line thinking can provide the reassurance we need to move on. 62 BOTTOM-LINE THINKING AID TO DECISION-MAKING Bottom-line thinking involves collecting as much information as possible and making a realistic assessment of the worst possible scenario (WPS). Sit down alone and, without being distracted, jot down all the possible consequences of the decision you have to make.

Compare this to creative thinking which often relies on inspiration and is not necessarily structured. 2. Solve problems, requiring insight and a re-shaping of existing approaches. 3. Develop and improve designs. 4. Keep an open mind. The lateral thinker is consciously aware that things might not be what they seem. This does not mean constantly questioning or denying everything: ‘Well, you say it’s raining. ’ 45 LATERAL THINKING HOW TO ENCOURAGE IT If lateral thinking is about rearranging information and looking at different ways of doing things, then there are several ways in which this can be constructively encouraged: 1.

Keep looking ahead. LOGICAL THINKING TIPS (Cont’d) 5. Ignore the branches with the juicy fruit if they are not on your route! 6. Make sure each step has a purpose and that it is the right step to take. 7. Once you have reached the top (your goal) that is the end of the exercise. Compare this approach with that of the creative thinker, who might try to play Tarzan, or the positive thinker, who believes there is more tree to climb and will argue that you just can’t see it yet! 59 LOGICAL THINKING DRAWBACKS If logical thinking is safe, fair and, according to many, the only way to think, then why read the other chapters in this book?

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