Music business handbook and career guide by David Baskerville, Timothy Baskerville

By David Baskerville, Timothy Baskerville

With an unrivalled breadth of assurance at the song enterprise, the eleventh version of this imperative instruction manual is still the main entire, up to date advisor to the track undefined.

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Record companies were moving millions of singles in the 1940s. When Columbia came out with the long-playing (LP) vinyl platter record, the music business again experienced a development of overwhelming significance. Now, instead of two songs per record, songwriters and publishers could place 12 songs on each release. On the new LP, record buyers could hear an entire Broadway show; opera buffs could carry home an entire opera in a box; complete symphonies could easily fit on one LP. The dollar volume of classical records grew to 10% of the market (versus 2% these days).

Music piracy mushroomed, engendering financial losses in the hundreds of millions of dollars for labels, music publishers, and the artists, producers, musicians, and songwriters who depended on music sales for their livelihood. A lengthy series of legal battles and buyouts left the major recording corporations in control of some of the most well-known file-sharing entities, including Napster, but the giant corporations had little in the way of innate organizational or entrepreneurial skills to turn these newly acquired entities to their own advantage.

At this point in the music business story, technology stepped in to play a starring role, not unlike the one it occupies today. And also not unlike today, many in the industry first feared that it might be more villain than hero. That hot new innovation? Radio. Mass Media: Yesterday, Today, and Tomorrow The world has always been full of music lovers, but it was not until the development of mass communication technology that so many “new” audiences were discovered. Until the 1920s, most professional music making was addressed to a small, elite audience that was accustomed to buying tickets to attend the opera, the symphony, perhaps a Broadway musical.

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