Management Consulting: Delivering an Effective Project (3rd by Philip A. Wickham

By Philip A. Wickham

The e-book is geared toward scholars taking dedicated administration consulting modules and paintings placement programmes at undergraduate and postgraduate point. it's well matched to scholars of industrial in addition to medical and artistic disciplines who adopt a work-based undertaking in the course of the process their educational learn.

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Additional info for Management Consulting: Delivering an Effective Project (3rd Edition)

Sample text

In this mode, however, the consultant also takes responsibility for diagnosing the problem in the first place. The client may just express an opinion that the business ‘could be better’ in some way or that ‘something is not quite right’. Again, the consultant is expected to contribute specialist knowledge and insights to the business. The process consulting mode Both the expert mode and the doctor–patient mode demand that the consultant, an outsider, offers a solution – a prescription – to address the problems that the business faces.

Qxd 9/19/07 9:39 Page 23 Chapter 1 / The nature of management consulting and how it adds value 23 Some important areas of management that can benefit from the insights and ideas of a specialist are: n business strategy: its development, evaluation and planning; n marketing strategy development: defining a successful marketing mix; n marketing research studies: utilising sophisticated research methodologies; n promotional campaign development: how to ensure that promotional drives are well designed and cost effective; n new product development programmes: converting customer needs into a successful product offering; n developing proposals for financial support: identifying and approaching backers and making a good case for their support; n information systems development: enabling managers to get the information they need to make decisions; n planning exporting and international marketing: providing the business with a valuable route to growth.

Consultants can recommend better ways of doing things but these will become reality only if the people who make up the organisation feel that they have ownership of the new approach, that they have had a part in creating it and that it will work for them. A process approach to consulting helps ensure that the client organisation feels it is coming up with its own solutions to its own problems and so solutions which are right for its business. A note of caution is in order though. Consultants do bring along expertise and should not be frightened to recognise that they are doing so.

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