Getting Better: Why Global Development Is Succeeding--And by Charles Kenny

By Charles Kenny

An professional at the constructing global reflects—with optimism—on the previous fifty years of reduction interventions.

As the source of revenue hole among built and constructing international locations grows, so grows the cacophony of voices claiming that the search to discover an easy recipe for monetary progress has failed. recuperating, in sharp distinction, stories the good news approximately international development. Economist Charles Kenny argues opposed to improvement naysayers via pointing to the facts of common advancements in wellbeing and fitness, schooling, peace, liberty--and even happiness.Kenny exhibits how the unfold of inexpensive applied sciences, resembling vaccines and mattress nets, and ideas, corresponding to political rights, has reworked the area. He additionally exhibits that via realizing this change, we will make the realm an excellent greater position to live.

That's to not say that existence is grand for everybody, or that we don't have far to move. yet advancements have unfold some distance, and, in keeping with Kenny, they could unfold even further.

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Chapter 1 & People Centered Fundraising I have more fun and enjoy financial success when I stop trying to get what I want and start helping other people get what they want. —SPENCER JOHNSON AND LARRY WILSON, THE ONE MINUTE SALES PERSON1 I n this chapter, we will cover three key ideas about people centered fundraising: 1. Start with the peoples’ needs and articulate how your organization benefits the community rather than focusing initially on institutional needs. 2. Use a marketing approach to fundraising.

Good fundraisers know that the first gift is never the last gift. Your goal is to steward the first gift (see Chapter 6, After Winning the Gift) toward the objective of a lifetime relationship between the donor and the nonprofit organization. You may or may not be there the entire time of this institutionalized relationship, but hopefully you are the catalyst that starts and nurtures interactions as long as possible. You can achieve the same results (for example, securing a $1,000 President’s Club donation) through a marketing approach (taking the extra time to listen to the donor so you can begin to understand a long-term philanthropic path for this person with your organization).

The stories were endless. All of a sudden, the needs of the library were aligned with the values of the donor and the benefits to the community. The donors’ grandchildren would benefit. New people would move to the community because the library was so good. Poor families without computers and Internet connections would still be able to connect to the World Wide Web because the library was around. The result? The campaign surpassed its building goal and started on its next fundraising phase, a permanent endowment fund for new book acquisitions.

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