Evaluating Campaign Quality: Can the Electoral Process be by L. Sandy Maisel, Darrell M. West, Brett M. Clifton

By L. Sandy Maisel, Darrell M. West, Brett M. Clifton

For a couple of years, electorate and educational observers were disenchanted with American campaigns. modern races are noticeable as too unfavorable, too superficial, and too unfair or deceptive. in keeping with those lawsuits, various reform enterprises have detailed thousands of greenbacks to enhance the location. This ebook seeks to judge no matter if those actions have stronger the extent of crusade discourse and behavior in U.S. residence and Senate campaigns and argues that whereas person reform efforts have accomplished a few of their said pursuits, the final influence of those reform efforts has been disappointing. a unique method of crusade behavior and political discourse in American elections is obviously known as for if stronger campaigning is the objective.

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Additional info for Evaluating Campaign Quality: Can the Electoral Process be Improved? (Communication, Society and Politics)

Example text

We used three questions to evaluate discourse: (1) Thinking for a moment about the 2002 general election cycle overall, not just this race, do you think that this year’s campaign was generally more positive, generally more negative, or had about the same tone as recent election cycles? (2) And again, thinking about the 2002 general election cycle overall, would you say that there was more discussion of policy issues this year, less discussion of issues this year, or about the same amount of discussion as in past election cycles?

They also were 7 percent less likely to describe the race on which they worked as more negative than previous campaigns. Similarly, only 26 percent of consultants who worked on campaigns where at least one candidate 38 P1: SBT 0521877296c03 CUNY872/Maisel 0 521 87729 6 Printer: cupusbw March 17, 2007 Impact on Campaign Conduct took the pledge described their race as having less issue discussion than previous campaigns, while one-in-three consultants working on races where candidates did not take a pledge of conduct agreed.

Neither consultants nor voters were very optimistic about the prospects of these reforms for improving the style and substance of campaigning. Many were skeptical of conduct codes and did not trust the media to act as effective overseers of campaign discourse. Some thought conduct codes were inherently ineffective, while others believed they were too easy to evade. 30 P1: SBT 0521877296c02 CUNY872/Maisel 0 521 87729 6 Printer: cupusbw March 17, 2007 Dissemination of Campaign Practices Professional associations are limited as agents of effective selfregulation because most consultants do not belong to the AAPC or do not view this organization’s current role or role to which it should aspire as an aggressive overseer of consulting behavior.

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