By Purnendu Mandal, John Vong
This booklet highlights the cutting-edge tourism and hospitality in Southeast Asian nations, whereas additionally providing destiny instructions for the with an emphasis on decision-making versions. It first elaborates at the major function of the tourism and hospitality given the swift socio-economic and cultural alterations happening in Southeast Asia, ahead of supplying views on scientific tourism, tourism for seniors and a number of other advancements in the tourism and hospitality zone. Development of Tourism and the Hospitality in Southeast Asia offers scholarly views from researchers around the zone and is geared in the direction of world-wide readers in academia, in addition to specialists from the industry.
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Extra resources for Development of Tourism and the Hospitality Industry in Southeast Asia
These results show that most of foreign tourists enjoyed the services provided by the restaurants in Bali. e. 33 %). 50 %). 75 on a 7-point scale). These ﬁndings show that foreign tourists felt that they got mostly what they expected during their visits in Bali. 67 %). 17 %). O. Suryawardani et al. 09 on a 7-point scale). These results indicate that foreign tourists felt good as they could cool down their emotion during their visits in Bali. 32 %). 17 %). 08 on a 7-point scale). These results indicate that most foreign tourists feel really satisﬁed with their whole trips in Bali.
Utama determining tourism target market, specifically for the senior segment in relation to: (1) devising a more effective promotional strategies, (2) the provision of products and services more closely aligned with the expectations of senior tourists, (3) determining distribution channels, and (4) determining more competitive pricing so that tourists prefer to travel to Bali than other destinations in Asia. 1 Literature Review Senior Tourists The definition of “senior” is still widely debated, particularly with regard to the age at which a person is called senior.
2 Relationships between familiarity and satisfaction. Remarks: F1 = code of country of residence, F2 = large code of residence, F3 = periodicity of visit, F4 = more than ﬁve times visit, S1 = satisfaction with the services of accommodation and restaurant in Bali, S2 = satisfaction with the whole trip, S3 = level of emotion during visit, S4 = level of expectation satisfaction on travelling which consist of spatial proximity and expertise of the country. Spatial proximity describes proximity to an area, while expertise of the country is the accumulation of a person’s experience of the quality of a destination.