Careers with a conscience: how to make corporate social by Elaine Appleton Grant, WetFeet

By Elaine Appleton Grant, WetFeet

Careers with a sense of right and wrong is the final word advisor for locating jobs that contain company social responsibility-CSR. no matter if it consists of a brand new form of awareness to the surroundings, human rights, operating stipulations, or company transparency, loads of businesses are taking a look past the base line and growing positions for CSR pros. CSR is turning up in all industries and in all sizes of businesses, from entrepreneurial startups to Fortune a thousand giants. Careers with a judgment of right and wrong provide you with the lowdown on CSR task opportunities-and the place to discover them.

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After business school, I served as an associate program manager for Population Services International’s AIDS prevention programs in West Africa. I then worked as an independent consultant for Maine Businesses for Social Responsibility. I decided I wanted to work in a more global role and saw the job posting on Timberland’s website. I applied and got the job. Why did you get into corporate social responsibility and community engagement? It was The Body Shop founder Anita Roddick’s book Business and Soul that first sparked my interest in using business to transform the world.

It Started with 88 Students In 2007, Project New Orleans was a starting point for PwC’s combined Corporate Responsibility and Sourcing efforts. The company took 88 students from 88 schools to New Orleans to help rebuild the city’s oldest high school, Warren Easton High. This is not a Giveaway; It’s a Way to Give Back Instead of having giveaways at college career fairs, PwC representatives gave students a donation card with three options: plant a tree, build a school, or support a child. These cards decided where PwC would donate the money they saved on giveaways.

Q: What trends are you seeing in the interests of students coming to work for PwC? A: There’s been a shift. Years ago, people were motivated by who could offer the biggest signing bonus. But now, students want freedom and flexibility in their work life, and they want companies that want to do the right thing. We’re starting to see students mandate that companies do this. I’m very impressed with this generation of students. In terms of environmental issues and ethical issues, they’re at a completely different level in showing what they want to do.

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