Business Practice for Therapists by Nicola Jenkins

By Nicola Jenkins

A useful source for college students and certified complementary therapists alike, enterprise perform for Therapists covers the main enterprise and perform administration elements of ITEC and NVQ skills in healing disciplines. it really is crucial studying for an individual contemplating constructing their very own complementary remedies business.

Areas lined include:

- New and drawing close laws affecting the business

-Different tools of operating and their professionals and cons

-Drawing up a company plan

-Conducting industry research

-Producing potent promotional material

-Dealing with tricky clients

-Hints and information in coping with funds effectively

-Building what you are promoting after the preliminary release and retaining it healthy

-Key advertising and enterprise terminology, and the way to use those principles successfully

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Extra resources for Business Practice for Therapists

Sample text

In order to sell your services or products effectively, the unique selling points have to be ⅜ something your clients strongly desire ⅜ clearly spelled out in your promotional literature ⅜ something you believe in and are prepared to talk about whenever you can ⅜ something that is easy to explain or can be clearly experienced by the client. To promote your business successfully, you need to be aware of what your unique selling points are: what is it about you and what you offer that is special?

In certain circumstances you may be exempt from having to get a licence, usually if ⅜ you are a registered member of a recognised organisation or governing body and the governing body insists on a code of conduct for its members ⅜ TASK ⅜ the governing body also requires continuing professional development from its members as well as requiring a specific standard of initial training prior to joining them the governing body requires you to have professional indemnity insurance ⅜ clear disciplinary procedures exist in the governing body’s regulations and by-laws.

It could mean that the product doesn’t exist yet or that what is available is not provided in the way that your ideal clients want it to be. DEFINITION ‘niche market’ – a niche market is a very specialised portion of your target market (see page 78) that will need specialised treatment or special skills or experiences on the part of the therapist working with this group. If your target market was ‘pregnant women who want Reflexology treatment’ an example of a niche market might include ‘pregnant women wanting Reflexology who are experiencing complications in the pregnancy’.

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