BlackBerry Planet: The Story of Research in Motion and the by Alastair Sweeny

By Alastair Sweeny

BlackBerry Planet is a brand new tribe of people that easily can't get alongside with out their favourite equipment, examine in Motion’s leading edge digital organizer, the BlackBerry. This omnipresent equipment has long past past being the world’s most suitable cellular enterprise instrument and entered the shopper mainstream because the Swiss military Knife of clever telephones.

BlackBerry Planet tells the behind-the-scenes tale of the way this little gadget has turn into the computing device that connects the planet. beginning with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it information his force to innovate, constructing what was once a glorified pager into the basic company communicator, utilized by every person from dealmakers to the Queen, from motion picture stars to the complete US Congress. seeing that 1992, Lazaridis and co-CEO Jim Balsillie jointly were the motive force at the back of the RIM story.

With entry to senior staffers and previous RIM staff, BlackBerry Planet tells the interior tale in regards to the branding and advertising good fortune of the BlackBerry, from its use in the course of Sept. 11, which earned RIM a name for safeguard and reliability, to the cultural adoption of the long-lasting gadget as a must have image, to the backlash opposed to the addictive homes of the “CrackBerry,” and many of the patent matches RIM has needed to struggle off – together with the five-year court docket conflict that ended in the biggest know-how patent payment in US history.

As the wonderful tale of the BlackBerry unfolds, and as RIM battles international giants like Nokia and Apple within the rising super-phone industry, clients, fanatics, traders and opponents can glance to BlackBerry Planet for the perception and context of the place they’ve been, to aim and are expecting the place they’re going.

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Additional resources for BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm (Wiley)

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Also, every word a president generated by way of correspondence had to be archived. Finally, the White House was heavily protected by an electronic security field, and wireless didn’t work too well inside. “Imagine you’re Barack Obama,” said Michael Agger in Slate. “Your operatives played social media like a fiddle while coordinating field operations via text message, e-mail blast, and iPhone app. m. e-mails and your preference for reviewing docs on your BlackBerry . .. ” Campaign manager David Plouffe said that losing his BlackBerry would be more than just an inconvenience for Obama: “It’s an important way for him to operate with his colleagues, but also it’s very important for him to stay in touch with .

This has helped to foster a dazzling galaxy of high-tech spin-offs, more than any other Canadian university. UW’s Faculty of Engineering, considered one of Canada’s best, holds the world record for the longest distance traveled by a solar car. In the fall of 1979, at age eighteen, Mike Lazaridis enrolled at the University of Waterloo in electrical engineering with an option in computer science. The university, sometimes called “the MIT of the North,” was a breeding ground for computer buffs with big ideas.

Electric technology is directly related to our central nervous systems . . Those parts of ourselves that we thrust out in the form of new invention are attempts to counter or neutralize collective pressures and irritations. ” —Marshall McLuhan 27 Chapter One In Washington, world capital of workaholism, many young professionals find BlackBerrys a godsend. They’re proud of their capacity for suffering, for not having a life off the Hill, and for their 24/7 work culture, and the BlackBerry is a big part of that culture.

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