Android Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes

By Jeffrey Hughes

The simple, entire, step by step advisor to advertising Your Android Apps! There are large earnings to be made in promoting Android apps! yet with greater than 70,000 apps now on hand, posting your app to the Android industry isn't any longer sufficient. you want to industry your app successfully. Don’t recognize a lot approximately advertising and marketing? Don’t fear: This ebook offers all of the step by step support you’ll desire. best app consultant Jeffrey Hughes walks you thru development a profitable advertising plan, crafting hugely aggressive apps, picking out your message, construction buzz, and connecting with humans who’ll truly purchase your app. filled with examples, this publication makes Android apps advertising and marketing effortless! You’ll find out how to determine your app’s particular price, audience, and overall message comprehend the Android Market’s dynamics minimize via litter and get your app into the pinnacle promoting different types Set the fitting expense in your app and successfully promote its price Get reviewers to suggest your apps Write powerful press releases Time your advertising and exposure for max effectiveness web publication approximately your app and get the eye of influential bloggers Use fb, Twitter, YouTube, and different social media to generate buzz Use promotions and cross-marketing similar to specialist dealers do degree and enhance your effects with Android Analytics Generate a faithful viewers that might purchase your subsequent app, too Earn regular profit, construct a model, and make a true enterprise out of app improvement

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The rest of this chapter is devoted to helping you ask and answer the four questions. Who Are Your Competitors? org/wiki/Competition). Competition gives consumers greater selection and better products at better prices. It is important to understand that competition should not be viewed as a bad thing. Competition establishes a market and creates interest in your Android app. Although it is possible to open a new business and truly offer a niche service (meaning that you have entered a new market without any direct competitors), it rarely happens in today’s business environment.

34 Part I Yo u r M a r k e t i n g M e s s a g e If you sell a calculator app, for example, your solution is geared toward someone who wants a tool to perform calculations of some type. This buyer knows what he wants and goes looking for it on the Android Market or other Android app sites. Your job as a marketer of your app is to make sure your app is among those the buyer reviews. If a buyer is looking for a tennis game, he is going to search the Android app websites for tennis games (of which there are a number).

Some games may appeal to a general audience but have as their core audience a specific demographic. Do you know precisely who your buyer is? Do you know how many apps your audience typically buys each year? These points help you identify your target buyer.

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